ICBC Reminder: Designated Drivers
July 18, 2011This summer, the Province, police and ICBC are reminding drivers to plan ahead and choose a designated driver to get home safely. ICBC and its road safety partners invest in combined enforcement and public awareness during the CounterAttack campaign as an effective way to change driver behaviour, save lives and prevent injuries. On average, 126 lives are lost each year on B.C. roads in crashes involving impaired driving.
Police will be out in full force looking for impaired drivers at roadchecks across the province this summer. You can help by posting the attached campaign graphics on your Intranet/Internet with a link to our campaign page on http://www.icbc.com/road-safety/roadsafety-activities/safety-campaigns
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